4Equity – Media Ventures & Consultoria S.A. is a Brazilian company founded on October 18, 2022, headquartered in Sao Paulo, Brazil. The firm operates a media-for-equity investment model, enabling growth-stage startups (particularly B2C, D2C, and B2B2C) to access premium advertising inventory in exchange for equity. It aligns the objectives of media owners and startups through performance-based liquidity instead of traditional agency fees. The company manages an authorized capital of up to BRL 500 million, with portfolio investments including startups such as QuintoAndar, Brand Lovers, and Buser. It operates as a Participation Investment Fund (FIP), managed in partnership with BRL
Headquarters
Rua Nova York 161, Apt 133, Brooklin Paulista
Sao Paulo; Sao Paulo;
Postal Code: 04560000
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Website: https://4equity.com.br/
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