36Kr Holdings Inc. (中国)

The Company is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China.
The Company started its business with high-quality New Economy-focused content offerings. Leveraging traffic brought by high-quality content, it has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services. According to the CIC survey, the Company is one of the most recognized platforms among New Economy participants in China. With the Company s significant brand influence, it is well-positioned to continuously capture the high growth potentials of China s New Economy.
High-quality New Economy-focused content is the foundation of its business. The Company provide insightful reports on companies, timely market updates and thought-provoking editorials and commentaries. The Company especially take pride in its ability to discover startup companies with great potentials and introduce them to the investment community. The Company was the first to report on a number of startup companies that later became industry leaders.
The Company offer business services, including online advertising services, enterprise value-added services and subscription services to its customers. The Company address the evolving needs of New Economy companies and upgrading needs of traditional companies by providing them with tailored advertising and marketing solutions and other enterprise value-added services. The Company also help institutional investors identify promising targets, source investment opportunities and connect them with startup companies directly. Additionally, it has cultivated a large number of subscribers who purchase its premium content and other benefits. Through its diverse service offerings, the Company has captured extensive monetization opportunities.
The Group has only one reportable segment. The Group does not distinguish between markets or segments for the purpose of internal reporting. The Group s long-lived assets are substantially all located in the PRC and substantially all of the Group s revenues are derived from the PRC. Therefore, no geographical segments are presented.
HISTORY
The Company s 36Kr.com website was launched in December 2010, offering New Economy-focused content.
In July 2011, Beijing Xieli Zhucheng Finance Information Service Co., Ltd., or Xieli Zhucheng, was incorporated in the PRC.
In December 2016, Xieli Zhucheng incorporated a wholly-owned subsidiary in the PRC, Beijing Sanshiliuke Culture Media Co., Ltd., or Beijing Sanshiliuke, to host all its businesses of New Economy-focused content and business services.
In May 2017, Beijing Sanshiliuke changed its name to Beijing Pinxin Media Culture Co., Ltd., which later changed its name to Beijing Duoke Information Technology Co., Ltd. in March 2019.
The Company incorporated 36Kr Holdings Inc. in the Cayman Islands on December 3, 2018.
On December 4, 2018, the BVI Subsidiary was incorporated under the laws of the British Virgin Islands as 36Kr Holdings Inc. s wholly-owned subsidiary.
On December 20, 2018, the HK Subsidiary was incorporated as the BVI Subsidiary s wholly-owned subsidiary in Hong Kong.
On February 25, 2019, 36Kr Global Holding was incorporated as the HK Subsidiary s wholly-owned subsidiary in Hong Kong.
On May 21, 2019, Tianjin Duoke was incorporated as the HK Subsidiary s wholly-owned subsidiary in the PRC.
On June 25, 2019, Beijing Dake was incorporated as Tianjin Duoke s wholly-owned subsidiary in the PRC. In September, we entered into an investment agreement with Lotus Walk Inc., pursuant to which Lotus Walk Inc. agreed to subscribe 51 of the equity interest in 36Kr Global Holding (HK) Limited to jointly explore business opportunities in overseas markets.
The Company s common stock is listed on the NASDAQ under the symbol “KRKR.”