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MINISO Group Holding Limited (名创优品集团控股有限公司) (China)

Main Activities: Retail Trade | All Other General Merchandise Stores
Full name: MINISO Group Holding Limited Profile Updated: June 18, 2025
Buy our report for this company USD 29.95 Most recent financial data: 2024 Available in: English & Chinese Download a sample report

MINISO Group Holding Ltd is a China-based holding company mainly engaged in the retail and wholesale business of lifestyle and pop toy products. The Company's brands include MINISO and TOP TOY: 1. MINISO products include home decor, small electronics, textile, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts; 2. TOP TOY brand products include blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys. The company was established in 2020 and is headquartered in Guangzhou City, Guangdong Province, and having a place of business in Hong Kong, China.

Headquarters
25F, Heye Plaza, No.486, Kangwangzhong Road, Liwan District
Guangzhou; Guangdong; Postal Code: 510140

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Website: http://www.miniso.com

Basic Information
Total Employees:
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Outstanding Shares:
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Registered Capital:
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Financial Auditors:
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Incorporation Date:
December 06, 2025
Key Executives
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Chairman
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Chief Financial Officer
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Executive Vice President
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Executive Vice President
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Executive Vice President
Ownership Details
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62.48%
Subsidiaries
Mihk Management Inc. (Canada)
Miniso (Guangzhou) Co., Ltd.
Miniso (Hengqin) Enterprise Management Co., Ltd.
Company Performance
Financial values in the chart are available after MINISO Group Holding Limited (名创优品集团控股有限公司) report is purchased.
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Key Financial Highlights
Annual growth percentages for latest two years in local currency CNY. Absolute financial data is included in the purchased report.
Net sales revenue
23.68%
Total operating revenue
22.32%
Operating profit (EBIT)
-8.97%
EBITDA
-23.96%
Net Profit (Loss) for the Period
-26.1%
Total assets
77.68%
Total equity
13.2%
Operating Profit Margin (ROS)
-5.04%
Net Profit Margin
-5.99%
Return on Equity (ROE)
-6.63%
Debt to Equity Ratio
69.27%
Quick Ratio
-0.4%
Cash Ratio
0.02%

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