Nike Retail B.V., Organizacni Slozka (Czech Republic)

Nike Retail B.V., Organizacni Slozka is the Czech branch of Nike Retail B.V., responsible for operating Nike branded retail stores and the Nike e commerce channel serving customers in the Czech Republic. Through nike.com/cz and a network of branded outlets and partner doors, the company offers a broad portfolio of performance footwear, apparel and equipment across key sports such as running, training, football, basketball and lifestyle segments, as well as dedicated assortments for women and kids. The Czech entity is integrated into Nike's wider EMEA direct to consumer model, combining physical stores, digital commerce and membership services to create an omnichannel shopping and brand experience for local consumers. Nike positions itself as an innovation driven sports company, focused on product performance, comfort and style, supported by continuous development of proprietary cushioning, apparel and digital technologies and by strong storytelling around global and local athletes. The brand is present nationwide through e commerce and selected retail locations, while benefiting from the global Nike supply chain and marketing platform. Strategically, the Czech branch's role is to grow the Nike brand and market share in the country by expanding access to the global assortment, strengthening digital engagement via the Nike website and apps, and implementing the group's sustainability and community initiatives at local level, in line with Nike's corporate purpose of inspiring athletes and promoting sport led lifestyles.