Cresa-Retail S.A.S. (Ecuador)

Cresa Retail is an Ecuadorian retail platform formed through the integration of Crecoscorp and Icesa, bringing together a multi-brand commercial network focused on home and mobility categories. The company offers a portfolio that includes household appliances and consumer electronics, motorcycles, home-related services, and marketplace capabilities, supported by in-store advisory and payment facilitation models designed to expand customer access. Its principal retail brands include Crecos, Orve Hogar, Almacenes Japon, Paga Menos, Motozone, and Japon Motos, operating across a nationwide footprint with more than 200 stores. Cresa positions its strategy around market leadership in profitability within home and mobility retail, combining a unified culture with customer-centric execution. Strategic pillars include leadership in the market, inclusive and innovative financial solutions, talent and culture development, and digital transformation aimed at optimizing processes and enhancing customer experience through technology-enabled retail operations.