PT Surya Electra (Indonesia)

Surya Electra is primarily engaged in electric household appliances activity. Its headquarters is located in Jawa Barat. The company was founded in 1997. Surya Electra was founded by Agus Santoso and Budi Hartono, who envisioned creating a leading brand in the household appliances sector. The company specializes in the production of a wide range of electric household appliances, including refrigerators, washing machines, air conditioners, and kitchen appliances. Surya Electra's primary business line is manufacturing, while its secondary line includes distribution and retail of its products. The company operates several branches across Indonesia, with a strong presence in major cities such as Jakarta, Surabaya, and Bandung. Surya Electra's products are marketed under the brand name "Surya Home," which is well-known for its quality and affordability. Internationally, Surya Electra exports its products to several countries in Southeast Asia, including Malaysia, Thailand, and Vietnam. The company has also established partnerships with local distributors in these regions to enhance its market reach. Surya Electra is a member of the Indonesian Electrical Appliances Association, which helps it stay updated with industry trends and standards. The company is committed to sustainability and innovation, focusing on energy-efficient products that cater to the modern consumer's needs. With a vision to become a leading household appliance brand in Asia, Surya Electra continues to invest in research and development to introduce innovative products that improve the quality of life for its customers. The company's mission is to provide reliable and affordable household solutions that meet the evolving demands of its consumers.