PT Zimi & Benson (Indonesia)

Zimi & Benson is primarily engaged in general merchandise stores activity. Its headquarters is located in Bali. The company was founded in 2010. Zimi & Benson was founded by entrepreneurs Zimi Hartono and Benson Wijaya, who envisioned creating a retail experience that combines quality, affordability, and convenience. The company operates a chain of general merchandise stores that offer a wide range of products, including clothing, household goods, electronics, and groceries. As of 2023, Zimi & Benson has expanded its presence with over 50 branches across Indonesia, primarily in major cities such as Jakarta, Surabaya, and Bandung. The company is known for its flagship store in Bali, which attracts both locals and tourists. The primary product lines include fashion apparel, home essentials, and consumer electronics, with popular in-house brands like "Z&B Fashion" and "HomeSmart". Zimi & Benson has also ventured into online retail, providing customers with a seamless shopping experience through its e-commerce platform. Internationally, Zimi & Benson has begun exploring opportunities in Southeast Asia, with plans to establish operations in Malaysia and Thailand. The company has formed strategic partnerships with local suppliers and international brands to enhance its product offerings. Zimi & Benson is a member of the Indonesian Retailers Association and actively participates in initiatives to promote sustainable retail practices. The company is committed to reducing its environmental footprint by implementing eco-friendly packaging and energy-efficient store designs. With a vision to become a leading retail brand in Asia, Zimi & Benson focuses on customer satisfaction, innovation, and community engagement as core elements of its business strategy.