Poongin Trading Co.,Ltd. (South Korea)

Poongin Trading Co., Ltd. is a company based in Seoul, South Korea. They are a world-class team of over 11,300 diverse individuals who are committed to innovation and excellence. The company has a history of 31 years but focuses on the future rather than the past. In 2019, their annual sales reached $350 million. Poongin Trading Co., Ltd. has factories located in Vietnam, Indonesia, Philippines, and Guatemala, with their design head office in South Korea. They prioritize speed and efficiency in their operations, aiming to react quickly to market needs and offer competitive prices and capacity. The company has implemented various strategies to achieve this, such as shortening sample lead time from 37 days to 27 days and increasing the selected sample rate from 15% to 55%. They have also expanded their networks for raw materials in Vietnam, effectively identified customers' needs, implemented in-house 3D technology for design, pushed for digitalization at factory levels, and ensured quality control. Poongin Trading Co., Ltd. has a global network that spans multiple countries.