LIDL Latvija SIA (Latvia)

LIDL Latvija SIA is the Latvian subsidiary of the international discount retail group Lidl, engaged in the operation of food and non-food retail stores. The companys business segments include grocery retailing with a focus on private label food products, fresh produce, bakery items, meat and dairy products, as well as a rotating assortment of non-food items such as household goods, clothing, tools and seasonal products. LIDL Latvija SIA operates a nationwide network of stores across Latvia, supported by centralized logistics and distribution infrastructure. The companys geographic reach is domestic, while being integrated into Lidls wider European supply and procurement network. Key brands and assets include the Lidl retail brand and a portfolio of private labels developed at group level. Strategically, the company is positioned as a low-price, high-efficiency retailer emphasizing standardized store formats, cost control, private label dominance and rapid store network development in order to gain market share in the Latvian grocery retail sector.