Domaca Trgovina D.O.O. (Montenegro)

Domaca Trgovina D.O.O. is a Montenegrin retail company based in Podgorica and operator of the Aroma supermarkets and Conto discount stores. Its network includes supermarkets oriented to full weekly shopping under the Aroma brand and discount outlets under the Conto brand serving price sensitive customers. The assortment includes fresh foods, packaged groceries, beverages, bakery and confectionery products, household chemicals and everyday consumer goods. The company is part of the regional Expo Group and benefits from group expertise in procurement and retail operations. Key assets include the Aroma and Conto retail brands, a network of stores across Montenegro, centralized procurement, marketing capabilities and a strong market presence in neighbourhood grocery retail. Strategically, Domaca Trgovina D.O.O. focuses on strengthening its formats, offering competitive pricing, expanding fresh and local product ranges and developing proximity retail to reinforce its position in Montenegro's food retail sector.