Hard Discount Lakovic D.O.O. (Montenegro)

Hard Discount Lakovic D.O.O. is a Montenegrin retail and wholesale company headquartered in Podgorica, operating one of the leading domestic hard discount and hypermarket chains under the HDL brand. The company manages a network of large format supermarkets and hypermarkets offering a broad assortment of food, beverages, household chemicals, personal care items, home goods, textiles and seasonal products. The HDL retail concept is positioned as a price competitive hard discount model focused on everyday low prices, private label ranges and high turnover in fast moving consumer goods. The company employs a large workforce and continues to expand its national presence through new store openings. It is also developing its own central logistics infrastructure, including a modern distribution center in Podgorica to support procurement, warehousing and distribution. Key assets include the HDL retail brand, a growing nationwide store network, long term supplier relationships and dedicated logistics capacities. Strategically, Hard Discount Lakovic D.O.O. positions itself as a domestic price leader in food retail, emphasizing cost efficiency, wide product availability and expansion of both retail and logistics operations.