Grupo Hotelero Santa Fe, S.A.B. DE C.V. (Mexico City) (Mexico)

Grupo Hotelero Santa Fe, S.A.B. de C.V., incorporated in 2006 and headquartered in Mexico City, is a publicly traded company (BMV: HOTEL) and one of the leading hotel operators in Mexico. The company specializes in the acquisition, development, conversion, and operation of beach and urban hotels, managing both its own properties and those owned by third parties. It operates under a multi-brand strategy that includes its proprietary Krystal® brands—Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban—as well as internationally licensed brands such as Hilton, Hilton Garden Inn, Hilton Resorts, and Hampton Inn & Suites. As of 2025, the company manages a portfolio of 27 hotels across major Mexican cities and tourist destinations, including Cancún, Acapulco, Guadalajara, and Monterrey. Grupo Hotelero Santa Fe operates through three business segments: Urban Services, Resort Services, and Operator and Holding, through 6.215 hotel rooms. Its operational model emphasizes strategic location selection, cost efficiency, and a flexible management structure, enabling rapid adaptation to market changes.