Cadbury Confectionery Sales (M) Sdn. Bhd. (Malaysia)

Cadbury Confectionery Sales (M) Sdn. Bhd. is the Malaysian sales and distribution entity associated with the Cadbury brand, which operates under Mondelez International, a global snacking and confectionery company. The company is responsible for the marketing, sales and distribution of chocolate confectionery products in Malaysia, including well-known brands such as Cadbury Dairy Milk, Bournville and related chocolate variants. Its operations support nationwide distribution across modern trade, traditional retail, convenience stores and food service channels, ensuring product availability to a broad consumer base. The company aligns local market execution with global brand strategies, product innovation pipelines and quality standards established by Mondelez International. Cadbury Confectionery Sales focuses on brand development, consumer engagement and market penetration, supported by extensive distribution networks and promotional activities. Through its Malaysian operations, the company plays a central role in the domestic chocolate confectionery segment, leveraging strong brand equity, established consumer recognition and scale-driven distribution capabilities.