Electrolux Home Appliances Sdn. Bhd. (Malaysia)

Electrolux Home Appliances Sdn. Bhd. is the Malaysian operating company of the Electrolux Group, engaged in the marketing, distribution, and after-sales support of household appliances. The company's product portfolio includes refrigerators, washing machines, cooking appliances, air treatment products, and small domestic appliances marketed under the Electrolux and related brands. Its operations encompass brand marketing, sales channel management, logistics coordination, service centre operations, and customer support. Serving both retail and project customers across Malaysia, the company operates within a competitive consumer appliances market where innovation, energy efficiency, and brand trust are key differentiators. Strategically, Electrolux Home Appliances Malaysia is positioned to deliver premium and mass-market appliance solutions, focusing on product innovation, sustainability, customer experience, and strong retail partnerships to meet evolving consumer lifestyle needs.