Etika Strategi Sdn. Bhd. (Malaysia)

Etika Strategi Sdn. Bhd. is a Malaysia-based holding company forming part of Etika Holdings, a leading beverage distribution and bottling group in Southeast Asia. Through its subsidiaries and associates, the group is engaged in the manufacturing, marketing, and distribution of non-alcoholic beverages, including carbonated soft drinks, ready-to-drink teas, bottled water, and functional beverages. The group is best known as a major bottler and distributor of PepsiCo brands, alongside other proprietary and licensed brands, across Malaysia, Singapore, Indonesia, and additional regional markets. Etika Strategi's strategic focus centers on portfolio diversification, route-to-market strength, brand development, and operational efficiency, positioning the group as a key player in the regional beverage industry.