Hong Leong Yamaha Motor Sdn. Bhd. (Malaysia)

Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) is a Malaysia-incorporated motorcycle company operating as a joint venture between Hong Leong Industries Berhad and Yamaha Motor Co., Ltd. of Japan, and acts as the principal franchise holder for Yamaha motorcycles in Malaysia. The company's core business activities encompass the assembly and distribution of Yamaha motorcycles, including both locally assembled (CKD) and fully built-up (CBU) models, alongside the marketing and distribution of genuine spare parts, accessories and aftersales support services. HLYM's product portfolio is centered on Yamaha-branded motorcycles spanning multiple segments (such as commuter, sport, and lifestyle categories), supported by structured dealer and service networks designed to provide nationwide sales coverage and maintenance support. Geographically, its primary operating focus is Malaysia, where it manages brand presence, product launches, channel development and customer service standards for Yamaha two-wheelers. The company's key assets include its Yamaha franchise rights for Malaysia, established distribution and dealership infrastructure, and operational capabilities for assembly and product stewardship aligned with Yamaha's global product and quality standards. Strategically, HLYM is positioned to capture two-wheeler mobility demand through a combination of strong brand equity, continuous product refresh and model mix management, enhancement of aftersales and parts availability, and channel effectiveness, with ongoing emphasis on customer experience, compliance and operational efficiency across its distribution footprint.