Ob Holdings Berhad (Malaysia)

The Company is principally engaged in investment holding. The principal activities of subsidiaries are principally involved in the provision of manufacturing services of fortified F&B and dietary supplements to third party brand owners; as well as the manufacturing, sales and marketing of fortified F&B and dietary supplements under house brands, namely Bonlife, GoHerb and Zenliv. Further, the company are also involved in the provision of contract packing services of milk powder, tea leaves, honey, herb powder, fruit powder and liquid chlorophyll into retail packaging sizes, and trading of milk powder and other activities.
1999 - The Company began undertaking product formulation activities to develop new product formulations for fortified F&B and dietary supplements, in preparation for our venture into the manufacturing of fortified F&B and dietary supplements.
2001 - The Company Rented Selayang Factory was certified compliant to the GMP by the GMP Section - Centre of Compliance and Quality Control under the NPRA. This certification allowed us to manufacture products registered with, and regulated by, the NPRA such as dietary supplements. Following this, the company began providing subcontract services for dietary supplements to third party brand owners, whereby the company carry out manufacturing based on product formulations and ingredients provided by the brand owners. In the same year, the company rented 2 additional factory units (with a builtup area of approximately 3,000 sq. ft. each) in which 1 was located adjacent to and the other was located opposite to our Rented Selayang Factory, both of which were used for the manufacturing of dietary supplements under the provision of subcontract services to third party brand owners
September 2001 - the company also obtained ISO 9001 certification for the manufacturing and marketing of fortified F&B and dietary supplements. As the company continued to grow our product formulation expertise, the company gradually transformed from the provision of subcontract services to the provision of end-to-end manufacturing services of dietary supplements to third party brand owners, in which our Group is involved in the development of product formulation, sourcing of ingredients and manufacturing.
2002 - The company acquired a factory in Selayang (“Selayang Factory”) which was used as manufacturing facility. Selayang Factory which has a land area of 12,236 sq. ft. and comprises a 3-storey factory with a built-up area of 20,821 sq. ft. (including 180 sq. ft. of office area). Following the acquisition, our Selayang Factory had applied for and was GMP-compliant since 2004, and the company relocated operations from the Rented Selayang Factory to our Selayang Factory in 2004. The compay also ceased the rental of Rented Selayang Factory and the 2 additional factory units in 2004. With the expanded manufacturing space, the company expanded our offerings to include the provision of manufacturing services of fortified F&B to third party brand owners
2005 - November 2020 - The company engaged AsureQuality Limited (previously known as AgriQuality Limited), New Zealand to carry out independent assessment on organic products to certify that products are organic. Subsequently, the company changed engagement to NASAA Certified Organic Pty Ltd (“NASAA”) in November 2020. Both AsureQuality Limited and NASAA carry out independent assessments for organic products. The Group had changed the engagement from AsureQuality Limited to NASAA due to the intended increase in cost of services and the certification fee from NASAA is lower and reasonable. Notwithstanding that, this does not compromise the assessment on our Group’s organic products as NASAA is a recognised certification body in the
industry.
2007 - The company further expanded our business when began manufacturing and selling fortified F&B and dietary supplements under house brand Bonlife, to give the company direct access to retail consumers and generate brand awareness for the Group. Following that, the company secured first export sale to a customer in Hong Kong where we sold Bonlife fortified F&B. The Group’s house brand products are developed with different formulations from the products manufactured for third party brand owners. Each product has a different formulation developed by the Group.
2013 - The Company Selayang Factory was registered with the FDA and manufacturing processes were also certified compliant to the HACCP based Food Safety System. The FDA and HACCP certifications reflect our Group’s commitment to ensure the production of safe food, as well as to provide further assurance to customers on the quality of our products and services.
2020 - The company entered into a research collaboration agreement with Universiti Sains Malaysia (“USM”) to undertake a clinical trial on the efficacy of sacha inchi oil, a dietary supplement, to improve hyperglycaemia, hypertension and hyperlipidaemia. This research collaboration effort enabled us to gain customer confidence in dietary supplements by providing third party verification on the efficacy of our products through scientific research.
February 2022 - The company acquired a land measuring 255,263 sq. ft. in Serendah, Selangor (“New Serendah Land”), to construct a new factory (“New Serendah Factory”) for our Group’s business expansion plan. With this expansion, the Group expects to improve our manufacturing efficiency as well as to cater for increasing demand in anticipation of future expansion.
2023 - The Company had launched new house brands namely Zen Night, Sleepin’ Beaute, EZ:Nitez and Beyoute, and in 2024, the company had launched Zenliv and Zen Youte, which are available for sale in the market.