Watson'S Personal Care Stores Sdn. Bhd. (Malaysia)

Watson's Personal Care Stores Sdn. Bhd. is the Malaysian operating company for Watsons, a leading health and beauty retail chain in Asia, providing omnichannel retailing of personal care, beauty, wellness, and household-related products. In Malaysia, Watsons' core business comprises the operation of a nationwide store network complemented by a large-scale e-commerce platform and mobile app ecosystem, enabling customers to purchase across categories such as skincare, cosmetics, hair care, personal hygiene, health supplements and vitamins, baby care, men's grooming, and selected home essentials. The retail model integrates curated assortment management across international and local brands, frequent promotional programmes, membership and loyalty mechanics, and value-added services that can include wellness-oriented campaigns and customer engagement initiatives (including localised campaigns commonly branded in Malay such as “Jom Sihat” in marketing and community outreach). Watsons Malaysia positions its stores through differentiated formats and experiential zones in selected flagship locations, supporting higher engagement in beauty consultation, derma-oriented selections, and convenience-led sub-formats for on-the-go purchases. The company's geographic reach spans major urban and suburban markets across Malaysia, with supply and merchandising supported by centralised procurement, distribution, and inventory management practices aligned with the wider AS Watson / Watsons Asia platform. Strategically, Watsons Malaysia focuses on expanding its store footprint and strengthening digital commerce penetration, improving customer experience through data-driven personalisation and loyalty benefits, and building leadership in health and beauty categories via exclusive product ranges, private label and “Only at Watsons” propositions, and continued investment in retail execution excellence.