Bricolage Philippines Inc. (Philippines)

Bricolage Philippines Inc. is a Philippines-based retail company that holds and operates the MR.DIY brand in the country, focusing on home improvement and value retail. As the local operator of one of Asia's leading home improvement chains, the company is engaged in the operation of MR.DIY-branded stores that offer a broad assortment of affordable home and lifestyle products. Its retail concept is centered on a multi-category, self-service format that covers hardware, household and furnishing, electrical and lighting products, stationery and office supplies, tools, automotive accessories, toys, gifts, sports items, and personal care and miscellaneous household goods. MR.DIY stores operated by Bricolage Philippines are typically located in shopping malls, community centers, and stand-alone neighborhood sites, with a footprint that has expanded to cover numerous cities and municipalities across the Philippines. The chain targets value-conscious households and do-it-yourself customers seeking low-priced yet functional items for home maintenance, minor renovation, organization, and everyday living. Bricolage Philippines leverages MR.DIY's regional sourcing and standardized merchandising model, enabling it to maintain competitive price points while offering a wide and frequently refreshed product mix. Geographically, the store network is present in major urban centers as well as second and third-tier cities, supporting broad coverage of the Philippine consumer market. Strategically, Bricolage Philippines positions MR.DIY as a convenient, one-stop home and lifestyle improvement retailer with a “value for money” proposition. The company's focus is on rapid network expansion, optimization of store formats for different catchment areas, and continuous enhancement of product range and merchandising efficiency. By leveraging centralized procurement, efficient logistics, and high store productivity, Bricolage Philippines aims to strengthen MR.DIY's position as a preferred affordable home improvement and household retailer in the country.