Fortune Tobacco Corporation (Philippines)

Fortune Tobacco Corporation is a Philippines-based cigarette and tobacco manufacturing company historically recognized as one of the country's largest local tobacco firms. Established in 1965, the company developed and marketed a portfolio of cigarette brands that have been widely distributed in the mass and mid-priced segments of the domestic market. Its operations encompass the blending and processing of tobacco, production of filtered cigarettes, and packaging and distribution of finished products to a national network of wholesalers and retailers, including sari-sari stores, groceries, and convenience outlets. Fortune Tobacco's manufacturing base and corporate offices are located in Marikina and associated facilities, which have supported both domestic consumption and the supply of brands that later became part of larger brand families. In 2010, Fortune Tobacco Corporation entered into a strategic combination with the Philippine unit of a major international tobacco company through the formation of PMFTC, Inc., a joint venture that consolidated production and marketing for a very large share of the Philippine cigarette market. Following this combination, much of Fortune Tobacco's business activities were integrated into the joint venture's manufacturing, brand management, and distribution platform. Strategically, Fortune Tobacco's legacy within PMFTC lies in its strong local brands, deep distribution channels, and long-standing relationships with retailers and tobacco growers, contributing to the joint venture's leadership position in the Philippine cigarette industry.