Goldilocks Bakeshop Inc (Philippines)

Goldilocks Bakeshop Inc is a leading Filipino bakery and food-service company engaged in the manufacture and retail of cakes, pastries, breads, and prepared Filipino dishes. Founded in 1966 and headquartered in Mandaluyong City, the company has grown from a single neighborhood bakeshop into a nationwide chain of full-service stores, fast-food outlets, and kiosks located in malls, commercial centers, and stand-alone sites, as well as overseas branches in selected international markets. Goldilocks offers a wide product range including celebration cakes, snack cakes, mamon, ensaymada, breads, polvoron, native delicacies, and a variety of savory meals and party trays that cater to everyday consumption and special occasions. Its operations include centralized commissaries and production plants, in-store baking and finishing, cold-chain distribution, franchising, and retail operations management. After the acquisition of a majority stake by SM Investments Corporation, Goldilocks benefits from integration into a large retail ecosystem and expanded access to prime locations. Key assets include its strong brand equity, extensive store network, established franchise system, and proprietary recipes closely associated with Filipino celebrations and comfort food. Strategically, Goldilocks Bakeshop Inc positions itself as a household-name bakery and food brand focused on quality, consistency, and innovation in both baked goods and Filipino meals, while continuing to expand its store base and product offerings in the Philippines and abroad.