Liwayway Mrktg. Corp. (Philippines)

Liwayway Marketing Corporation is a Philippine food manufacturing and marketing company best known as the owner of the Oishi snack brand. Established from a post-war starch and coffee business, the company has grown into a diversified producer of snack foods, cereals, biscuits and ready-to-drink beverages. Its core business segment is the manufacture and distribution of branded snack products such as Oishi Prawn Crackers, Kirei, Marty's Cracklin', Pillows, Bread Pan and a wide variety of chips, curls, puffs and extruded snacks. Liwayway operates manufacturing plants, warehousing and logistics facilities in the Philippines and in various overseas markets, with the Oishi brand present across Southeast Asia, China, South Asia and selected African markets. The company manages an integrated value chain covering product development, flavor innovation, brand building, advertising and multi-channel distribution through modern trade, traditional retail and e-commerce platforms. Liwayway's strategic focus is on reinforcing Oishi as a leading Asian snack brand by continuously introducing new flavors and product formats, tailoring offerings to local tastes, and leveraging its strong distribution and marketing capabilities. It positions itself as a consumer-centric, innovation-driven snack company committed to quality, food safety and long-term growth in both domestic and international markets.