Toyota Dagupan City, Inc. (Philippines)

Toyota Dagupan City Inc is a franchise dealership of Toyota Motor Philippines engaged in the sales and after-sales servicing of Toyota vehicles in Pangasinan and surrounding areas in Northern Luzon. Established in the mid-1990s as one of the early Toyota dealers in the region, the company operates a full 3S facility providing new vehicle sales, genuine parts supply, and service and repair operations. Its sales portfolio includes Toyota passenger cars, multi-purpose vehicles, sport utility vehicles, pickup trucks, and light commercial vehicles distributed under Toyota Motor Philippines' model lineup, while its service department handles periodic maintenance, general repairs, express servicing, and warranty-related work. Toyota Dagupan City Inc serves both retail customers and fleet accounts, leveraging its showroom and service center located along a major transport corridor to attract demand from Dagupan, Calasiao, and nearby municipalities. The dealership's key assets include its workshop capacity, trained service technicians, Toyota-certified processes, and integration into Toyota's national distribution, parts, and marketing programs. Strategically, the company focuses on reinforcing Toyota's brand strength in Northern Luzon by delivering consistent customer service, promoting new models and electrified vehicles as they are introduced, and offering competitive ownership packages and financing support through partner institutions.