Asprod S.A. (Poland)

Asprod S.A. is a bakery and confectionery operator producing bread and sweet baked goods and commercialising them through a large proprietary retail network, complemented by wholesale-style presence in selected grocery outlets. The companys offering spans core bakery ranges and confectionery categories, including bread, cakes and tortes, alongside ready-to-eat and cafe-style propositions presented through bistro and coffee/chocolate categories on its sales platform. Geographic scope is regional within western Poland, with availability through more than 80 branded Asprod own stores across Zachodniopomorskie, Lubuskie and Wielkopolskie, and additional reach via distribution to external food retailers. Key brands and assets include the Asprod retail store network, the bakery production base and the branded product portfolio supporting both in-store and online sales. Strategic positioning emphasizes scale in local retail coverage, consistent product freshness and repeat purchase categories (daily bread, seasonal and occasion cakes), with portfolio expansion into complementary foodservice and branded coffee/chocolate items to increase basket size and frequency.