Beko S.A. (Poland)

Beko S.A. is the Polish sales and distribution company of the international home appliance brand Beko, part of the global Beko / Arcelik group, a leading manufacturer of major domestic appliances and small home appliances. The company focuses on marketing, distribution, and after-sales service for a broad portfolio of white goods such as refrigerators, freezers, washing machines, dryers, dishwashers, cookers, built-in kitchen appliances and ovens, as well as small domestic appliances including vacuum cleaners, kettles, irons and food preparation devices. Within Poland, Beko S.A. serves the mass-market and mid-market household segment through large-format electronics chains, independent retailers and e-commerce partners, offering products positioned as reliable, energy-efficient and competitively priced. The company is integrated into the wider Beko / Arcelik supply chain, which operates production facilities across multiple countries, including plants in Europe and Poland, and supports sales in more than 100 countries worldwide. At group level Beko is one of the leading white goods brands in Europe by volume, with a strong presence across Europe, the Middle East, Africa and selected markets in the Americas and Asia, and Beko S.A. leverages this scale, innovation pipeline and purchasing power to expand its share in the Polish home appliance market. The key brand promoted and serviced by the company on the Polish market is Beko, supported by the global portfolio of Arcelik brands in adjacent categories. Strategic focus is on delivering technologically advanced but affordable appliances, improving energy and water efficiency, embedding sustainability principles in product design and service, and strengthening long-term relationships with retail partners through nationwide logistics, warranty and technical support capabilities.