Blue Style Sp. z o.o. (Poland)

Blue Style Sp. z o.o. is a travel operator active in outbound leisure tourism in Poland under the Sun&Fun Holidays brand, offering organized foreign holiday packages built around contracted hotel capacity, charter and scheduled travel arrangements, and in-destination customer support. Business activities include tour operating and packaging of leisure travel with focus on curated resort stays, all-inclusive concepts and structured holiday programs, supported by Polish-speaking resident services and customer care. The product portfolio targets multiple customer segments including families with children through dedicated club concepts (including Croco Club and Blue Club programs with Polish animators) and adults seeking quiet or adults-only resort concepts, complemented by hotel selection standards and activity programming. Geographic scope is defined by outbound destinations offered to the Polish market, including Egypt, Bulgaria, mainland Tunisia and Djerba, Turkey, Northern Cyprus and Greece (including islands such as Samos and Crete), with additional winter-season programs including the United Arab Emirates. Key brands and assets include the Sun&Fun Holidays brand, contracted hotel product and club-hotel concepts, and strategic ownership linkage combining Blue Style Czech capital and the SunRise hotel network, supporting access to accommodation capacity and product differentiation. Strategic positioning emphasizes scale in organized outbound tourism, differentiation through selected hotel portfolio and in-resort service quality, and strengthening market position through integrated sourcing and long-term partner relationships.