Fera Sp. z o.o. (Poland)

Fera Sp. z o.o. operates the Fera.pl online pet retail platform, combining large-scale e-commerce distribution of pet food and pet care products with editorial and customer-support functions aimed at everyday pet ownership. The business is organized around category-driven merchandising for major pet types including dogs, cats, fish/aquatics, small mammals (rodents and rabbits), birds and terrarium animals (reptiles/amphibians), with a product mix spanning dry, wet and veterinary diets, treats and complementary feeding, supplements, hygiene and grooming products, training and enrichment items, and broad accessory ranges such as bowls, toys, beds, scratchers, litter solutions, carriers, and selected equipment lines such as aquariums and terrariums. The platform highlights scale in assortment (over 13,000 products) and positions itself as a convenience-led specialist store with competitive pricing, structured navigation and filtering, and recurring promotional mechanics. Geographic scope is centered on Poland via nationwide online fulfillment to consumers, supported by a digital ecosystem that includes a dedicated mobile application and a content layer (blog and educational materials) designed to strengthen engagement and product selection confidence. Key brands and assets include the Fera.pl retail brand, its e-commerce and app channels, and a broad portfolio of recognized pet nutrition and care brands offered on the platform, including examples such as Royal Canin, Brit, Pedigree, Bosch, Dolina Noteci, Farmina and multiple premium and specialist lines across pet categories. Strategically, the company positions Fera.pl as a continuously developing, quality-focused pet care marketplace, emphasizing breadth of offer, category expertise, education and advisory support, and standardized online purchasing experience for both everyday feeding needs and specialist health-oriented pet nutrition and care.