La Makeup Sp. z o.o. (Poland)

La Makeup Sp. z o.o. operates one of the largest online beauty retail platforms in Poland under the MAKEUP brand, focused on the sale of perfumes, color cosmetics, skin and hair care products, accessories, and health and personal care assortments. The company runs the Makeup.pl e commerce platform, which aggregates a wide portfolio of global and local beauty brands and offers a broad catalog of products across fragrances, makeup, face and body care, hair care and wellness categories. The business model is based on online retail supported by a proprietary loyalty program, promotional campaigns and editorial content educating customers on beauty trends. La Makeup primarily serves the Polish market but is part of the wider MAKEUP online ecosystem operating across multiple European countries, benefiting from shared logistics and procurement scale. Key assets include the MAKEUP brand, a modern digital sales platform with integrated payment and service capabilities, and logistics infrastructure enabling fast nationwide delivery. Strategically, the company positions itself as a competitive, assortment rich online beauty retailer emphasizing original products, wide choice, frequent promotions and customer centric service to strengthen loyalty and expand market share.