Lpp Retail Sp. z o.o. (Poland)

Lpp Retail Sp. z o.o. is a Polish company belonging to the LPP Group, the largest fashion group in Central and Eastern Europe, and supports the operation of the group's retail network. Within the LPP structure it is involved in activities linked to the sale and distribution of clothing, footwear, accessories and selected home and pet products offered under the group's brands Reserved, Cropp, House, Mohito and Sinsay. The wider group designs collections, manages sourcing and production with a network of contractors, and operates omnichannel retail formats combining brick-and-mortar stores with dedicated e-commerce platforms for each brand, targeting different lifestyle and price segments from value to mid-market fashion. In geographic terms Lpp Retail operates as part of a network that sells collections in 41 markets, with stationary stores in 30 countries and online stores in 35, with more than 2,300 showrooms and several thousand points of sale across Central and Eastern Europe, South-Eastern Europe, the Baltics, Western Europe and selected markets in the Middle East. The retail operations are supported by group logistics assets including large distribution centres and regional warehouses supplying stores and online customers. Key brands and assets connected with Lpp Retail include the group's five fashion brands, a broad portfolio of womenswear, menswear, childrenswear, accessories and home assortments, and an expanding store network in both large cities and smaller towns, especially under the Sinsay value brand. Lpp Retail is aligned with the LPP Group's strategy focused on dynamic international expansion, strong emphasis on Sinsay as the main growth engine, development of omnichannel capabilities, continuous optimisation of the store portfolio and expansion of selling space, as well as strengthening of private-label fashion concepts that allow the group to control the entire value chain from design to final sale.