Rtb House Poland Sp. z o.o. (Poland)

Rtb House Poland Sp. z o.o. is part of RTB House, a performance advertising technology company operating a next-generation demand-side platform (DSP) for open-internet programmatic buying. The company provides first-party performance advertising capabilities for web and app, using deep learning pipelines to optimize bidding, targeting, and product recommendations across complex customer journeys, and to drive incremental (additive) revenue alongside existing marketing stacks. Core commercial offerings are structured around lower- to upper-funnel performance use cases, including next-gen retargeting, customer acquisition, engagement, and demand generation, delivered via personalized and shoppable creative formats (dynamic product ads and interactive creative variants) and contextual components designed to identify intent at scale. RTB House positions its technology around exclusive activation of advertisers first-party signals (without pooling or selling proprietary data) combined with large-scale computation and autonomous model learning, and supports campaign deployment and optimization across premium inventory sources in programmatic ecosystems. The group operates globally at scale, serving advertisers across many industries and running campaigns in a broad international footprint, supported by a distributed operating model with multiple international hubs and local market teams. Key assets include the proprietary deep-learning optimization stack, intent/contextual targeting components embedded in the DSP, creative production and testing capabilities (including interactive ad formats), and enterprise-grade information security and privacy governance used to support data-driven advertising for global brands and marketplaces.