Wirtualna Polska Media S.A. (Poland)

Wirtualna Polska Media S.A. is the media and digital services company within the Wirtualna Polska Group, responsible for the operation and monetisation of one of the leading internet portals in Poland under the WP brand, together with the o2 portal and a broad portfolio of specialised thematic services. The company provides real time news, opinion and analysis across politics, economy, sport, technology and culture, as well as lifestyle and entertainment content, complemented by email, video and other communication and utility services. Within the advertising and subscription segment, Wirtualna Polska Media offers integrated display, video, native and performance campaigns, data driven programmatic solutions, content marketing and branded content formats, supported by proprietary ad tech and recommendation engines developed in house to optimise reach and effectiveness for advertisers. The company also manages and develops strong vertical brands and platforms in e commerce, including financial comparison, travel, fashion and home categories, using media traffic and first party data to drive transactions and lead generation. Through the broader Wirtualna Polska Group it controls well known brands such as money.pl, Domodi, Homebook, Totalmoney, Nocowanie and travel platforms operating under the Travelplanet and Invia Group brands, which together position the business as a diversified digital media and online services group. Strategically, Wirtualna Polska Media focuses on maintaining leading audience share on the Polish internet, building an integrated ecosystem of content, community and transactional services, expanding its footprint in European online travel and tourism, and investing heavily in proprietary technology and artificial intelligence to compete effectively with global digital platforms while retaining a strong local market positioning.