Distri Fresh International SRL (Romania)

Distri Fresh International operates in meat distribution and retail, combining a physical network concept with an e-commerce delivery platform focused on fresh and specialty food assortments. Business segments include wholesale and distribution of meat and meat products and the operation of a branded butcher shop network under the CIOCU MIC concept, developed to differentiate the offer and build brand recognition in the local market, alongside the Carne Online platform that supports national delivery for professional customers and consumers. The product scope spans multiple meat categories (including poultry, pork, beef and other specialty cuts), complemented by fish and seafood, processed meat products, cheeses and selected grocery categories (e.g., oils, sauces, preserves, pasta, appetizers, fruit and vegetables), enabling a broader basket for HoReCa buyers and event/private customers. Geographic reach includes a strong base in Oradea/Bihor with e-commerce enabling deliveries beyond the local market, supporting nationwide shipping for selected product ranges and customer segments. Key brands and assets include the CIOCU MIC retail brand, the online platform as a sales and logistics channel, and an organization model oriented toward controlled-quality sourcing and cold-chain capable distribution for fresh food categories. Strategically, the company positions on quality-led assortments, brand differentiation in butcher/carmangerie retail, and omnichannel distribution (stores plus online) to serve both HoReCa and premium consumer demand with reliable delivery and curated product selection.