Mirdatod Prod SRL (Romania)

Mirdatod Prod SRL is a Romanian dairy producer focused on traditional milk-based products marketed under the Lactatele de Ibanesti identity, emphasizing fresh raw-material sourcing and artisanal-style manufacturing. The company produces a portfolio of dairy items positioned around authenticity, local origin, and taste profile, supported by in-house processing at its production site in Ibanesti, Mures county. Business activity centers on the manufacturing and commercialization of Romanian dairy products, with distribution designed for broad consumer access through modern retail and selected wholesale channels. Geographic reach is nationwide, with products available across Romania through major retail chains and cash-and-carry networks, complemented by online purchase options via established e-commerce channels. Key assets include the production facility in Ibanesti, local sourcing relationships, and a consumer-facing brand story built around product origin and manufacturing approach. Strategic focus is on maintaining a differentiated Romanian dairy proposition, scaling national availability through large retail partnerships while preserving brand authenticity, and strengthening omnichannel access through both in-store distribution and online ordering routes.