Kao Vietnam Limited Liability Company (Vietnam)

Established in 1995, the subject - Kao Vietnam Co., Ltd is a subsidiary of Kao Corporation, a large Japanese chemicals manufacturer, which has a global network in the Americas, Europe & Africa, and Asia & Oceania.The subject specializes in the manufacture and trade of highly biodegradable surfactants, haircare, and skincare products, cleaning agents and household cleaning, tampons, and other chemicals. Its products are divided into: + Beauty care business line includes shampoo, conditioner, moisturizer, shower gel, facial cleanser, makeup remover, and sunscreen ... under Bioré, and Curél brands... + Human health care business line includes sanitary napkin products, diapers, and wet towels with Laurier and Merries brands. + In the chemical business line, the company has developed a variety of chemicals such as oil and natural fat derivatives, as well as high-performance surfactants, high-performance polymers, and flavoring chemicals including Attack detergent.Products of Kao Vietnam Co., Ltd are not only supplied in the domestic market but also exported to foreign countries like Hong Kong, Indonesia, Singapore, Malaysia, Taiwan, Japan, Thailand, etc. (mainly for other members of Kao Corporation). In the Vietnam market, it is competing with some big names such as P&G, Unilever, Unicharm…According to press information, the data from AMR Market Research Company showed that the market size of skin care products in Vietnam was USD 989.7 million in 2021 and is expected to achieve a rapid compound annual growth rate (CAGR) of 11.7% for the period of 2021-2027. Along with that, revenue in the cosmetics and personal care market reached USD 2.29 billion in 2021, with an expected compound annual growth rate (CAGR) of 6.2% for the period of 2021-2025. Meanwhile, skin care product is the most popular product category, with more than 60% of consumers using them every day.However, the growth also comes with challenges as competition in the cosmetics industry is increasing. The trend of consuming environmentally friendly cosmetics has become an important factor in the industry. The use of rare ingredients and high technology to produce high-quality cosmetic products requires higher costs, causing product prices to increase and losing the competitiveness of products because of reducing consumer consumption in a volatile economic context. To be successful, in general, businesses need to continue to invest in building factories that meet GMP standards, research and develop innovative and effective products, and create strategies to reach customers through social media platforms and comply with international standards of quality.