Recess Company Limited (Cong Ty Tnhh Recess) (Vietnam)

Recess Company Limited is a Vietnam-based digital commerce and platform operations company, widely recognized as the local operating entity behind the Lazada e-commerce platform in Vietnam. The company's main business involves operating online retail marketplace infrastructure, including platform management, seller ecosystem development, online merchandising, logistics coordination with third-party and in-house fulfillment partners, digital marketing, customer service, and payment and data-driven commercial tools. Through Lazada Vietnam, Recess facilitates multi-category e-commerce across electronics, fashion, FMCG, home and living, beauty, and other consumer segments, serving both B2C branded stores and C2C/SME marketplace sellers. Its geographic reach is nationwide via digital channels, with fulfillment and delivery coverage extending across major cities and provincial markets, supported by warehouses, sortation partners, and last-mile logistics alliances. Key assets include the Lazada platform franchise, technology and data infrastructure, a broad seller and brand base, and integration into Lazada's regional Southeast Asia ecosystem under Alibaba. Strategically, Recess positions itself to capture Vietnam's fast-growing digital retail market by expanding brand and seller participation, strengthening logistics speed and reliability, enhancing mobile-first customer experience, and leveraging regional technology and investment scale to sustain competitiveness against other major e-commerce players in Vietnam.