Shopee Company Limited (Công Ty Tnhh Shopee) (Vietnam)

Shopee Company Limited is the Vietnam operating entity of Shopee, a Sea Limited e-commerce platform and one of the country's largest online marketplaces. The company operates a hybrid consumer-to-consumer and business-to-consumer digital retail ecosystem that enables millions of Vietnamese consumers and merchants to buy and sell across a wide assortment of product categories including electronics, fashion, beauty, home and living, FMCG, and lifestyle goods. Shopee Vietnam's platform is supported by integrated digital marketing, livestream and social-commerce tools, seller services, and data-driven merchandising that drive high-frequency mobile commerce engagement. The company also coordinates with Shopee's logistics ecosystem, including Shopee Express and a broad third-party courier network, to provide nationwide fulfillment, last-mile delivery, and returns management, alongside embedded payment options such as cashless checkout through bank partners and ShopeePay-linked services. Shopee's geographic reach is nationwide across Vietnam, with sellers and buyers spanning major cities and provincial markets, and Vietnam operations are part of Shopee's wider Southeast Asian and global footprint. Strategically, Shopee Company Limited positions itself around mobile-first mass-market e-commerce leadership, continuous enhancement of user experience and seller monetization tools, expansion of integrated logistics and fintech features, and support for SME digitalization, reinforcing its role as a dominant platform in Vietnam's rapidly formalizing online retail economy.