Lc Waikiki Retail.rs D.O.O. (Serbia)

LC Waikiki Retail.rs d.o.o. is the Serbian retail company of LC Waikiki, an international fashion retailer offering clothing, footwear and accessories for women, men, children and babies. The company operates a broad chain of LC Waikiki branded stores in shopping centers and high street locations throughout Serbia, as well as an online store that provides nationwide delivery and click and collect options. Its business segments include fashion retail, merchandising and store operations, supported by centralized procurement, logistics and brand management provided by the LC Waikiki group. Geographically, LC Waikiki Retail.rs covers the Serbian market, with a store network present in major cities and regional centers. Key assets include the LC Waikiki brand, the national store network, the local online platform and access to the group's international design, sourcing and supply chain infrastructure. Strategically, the company positions itself as a value oriented fashion retailer offering a wide assortment of contemporary styles at affordable prices, focusing on store expansion, development of omnichannel services and adaptation of global collections to local consumer preferences.