Sport Time Balkans D.O.O. Beograd (Serbia)

Sport Time Balkans d.o.o. Beograd acts as the exclusive distributor of Nike for the Balkans region and manages both wholesale and retail operations for the brand. The company's business segments include distribution of Nike footwear, apparel and sports equipment to partner retailers, operation of branded Nike stores and outlets, and marketing and brand development activities for Nike in Serbia, Romania and Bulgaria. From its headquarters in Belgrade, it coordinates regional logistics, merchandising and retail concepts, supporting a network of mono brand and shop in shop locations, as well as digital and omni channel initiatives. The core brand asset is Nike, complemented by Sport Time's regional infrastructure, store network, local market knowledge and long term distribution rights. Strategically, Sport Time Balkans positions itself as Nike's key regional partner, focusing on strengthening brand presence, expanding store coverage in major cities, promoting flagship product lines such as running, lifestyle and basketball collections, and aligning retail formats and customer experience with Nike's global standards and sustainability priorities.