Kik Textilien Und Non-Food d.o.o. (Croatia)

Kik Textilien Und Non-Food d.o.o. is the Croatian subsidiary of the German discounter KiK, specialising in low price textile and non food products. The company operates a wide network of KiK stores offering clothing for all genders and ages, underwear, socks, basic fashion and seasonal garments, along with home textiles, household goods, decorative items, small furniture, toys and seasonal items. KiK's model emphasises strong price competitiveness, high volume sales and frequent promotional campaigns supported by a standardised store concept. The Croatian operations form part of KiK's extensive European retail network. Key assets include the KiK brand, a dense store network, private label textile lines and centralised procurement and logistics. Strategically, the company positions itself as an essential low cost retailer for everyday clothing and household needs, focusing on store expansion, operational efficiency and customer retention through simple and affordable assortments.