PT Serena Seriti (Indonesia)

Serena Seriti is primarily engaged in hotels and motels activity. Its headquarters is located in Jawa Barat. The company was founded in 2003. Serena Seriti was founded by entrepreneur Raden Aria Wibawa, who envisioned creating a hospitality brand that offers exceptional service and comfort. The company operates a chain of hotels and resorts across Indonesia, with a strong presence in popular tourist destinations such as Bali, Jakarta, and Yogyakarta. Serena Seriti's primary business line is hospitality, with secondary activities including event management and catering services. The company boasts a portfolio of over 20 properties, each designed to reflect the local culture and environment. Serena Seriti's main service offerings include luxury accommodations, fine dining restaurants, and wellness spas. The brand names under Serena Seriti include "Serena Grand" for upscale hotels and "Seriti Inn" for budget-friendly options. Internationally, Serena Seriti has expanded its operations to neighboring countries, including Malaysia and Thailand, with plans to enter the Singaporean market. The company has formed strategic partnerships with global travel agencies and online booking platforms to enhance its market reach. Serena Seriti is a member of the Indonesian Hotel and Restaurant Association and actively participates in tourism and hospitality forums. The company is committed to sustainable tourism practices and community engagement, aligning with its mission to provide memorable experiences while preserving the environment. With a vision to become a leading hospitality brand in Southeast Asia, Serena Seriti continues to innovate and expand its offerings, focusing on customer satisfaction and sustainable growth.