Tehno Max - Podgorica D.O.O. (Montenegro)

Tehno Max - Podgorica D.O.O. is a Montenegrin trading company active in the retail and wholesale of consumer electronics, household appliances and IT products under the Tehnomax brand. The company operates a network of Tehnomax stores in Podgorica and other Montenegrin cities, positioned as a specialist retailer and market leader in audio video equipment, white and built in appliances, small domestic appliances, IT and gaming equipment and related accessories. Its business segments include retail sale to final consumers through physical stores and online sales channels, as well as wholesale supply to selected partners. The assortment covers televisions, audio systems, mobile phones, smartphones and accessories, computers, laptops and peripherals, gaming consoles and equipment, refrigerators, washing machines, cookers, dishwashers, air conditioners, vacuum cleaners and a wide range of smaller home appliances and home improvement gadgets. Tehno Max supports its retail concept with frequent promotional campaigns, catalogues and discount actions, as well as with possibilities for instalment payments and multiple payment methods. Geographically the company focuses on the Montenegrin market, with sales concentrated in urban centres. Key assets include the Tehnomax retail brand, a developed store network with favourable locations, an extensive and continuously updated product portfolio, established relationships with international manufacturers and distributors of appliances and consumer electronics, and know how in merchandising and consumer finance offers. Strategically, Tehno Max - Podgorica D.O.O. positions itself as a leading domestic chain in the durable consumer goods segment, targeting customers through breadth of assortment, competitive pricing, accessible credit options and customer service, while further developing its multichannel presence and strengthening its role as a preferred partner for global brands in Montenegro.